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Lauren McKay IMG

Lauren McKay

Lauren McKay is a seasoned construction writer with over a decade of experience creating clear, informative content for residential builders and design-build firms. As the lead writer for Genesis Construction & Development, she focuses on helping clients understand the building process through thoughtful, strategy-driven writing. Outside of work, Lauren enjoys restoring furniture, reading design books, and spending time outdoors with her family.

Blogs

Energy-Efficient Custom Homes: Building for the Next Generation
Energy-efficient custom homes combine high-performance insulation, tight air sealing, advanced windows, efficient heating and cooling, and renewable power to cut energy use and improve comfort. Continuous exterior insulation or extensive cavity walls reduce heat loss and thermal bridging. Airtight construction with careful sealing and quality windows lowers drafts and moisture risk. Heat pumps, solar panels, […]
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Designing a Custom Home for the Way You Live IMG
Designing a custom home begins by documenting who lives there, daily routines, and likely changes such as aging in place or remote work. Plan flexible floorplans with multipurpose rooms, nearby plumbing for future conversions, and movable partitions for reconfiguration. Prioritize a functional kitchen layout, abundant organized storage, and daylighting with well-placed windows and skylights. Add […]
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Designing Multi-Family Properties That Attract & Retain Tenants IMG
Strong curb appeal and a clear, sheltered entry set positive expectations and signal care. Flexible common areas with modular furniture and tech support encourage community and remote work. Biophilic elements like daylight, planters, and courtyards improve wellbeing and air quality. Durable, low-VOC finishes cut maintenance and protect interiors. Smart locks, parcel lockers, and app-based services […]
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7-smart-features-to-include-in-your-new-build
Designing your custom home is the perfect opportunity to integrate modern features that improve comfort, functionality, and long-term value. Here are seven of our favorite smart additions: 1. Smart Home Technology From thermostats and lighting to security and audio — home automation makes your space more convenient and energy-efficient. We help you plan wiring and […]
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How to Build a Custom Home in Massachusetts: Step-by-Step Guide
Building a custom home in Massachusetts starts with budget planning and choosing a lot that meets zoning and utility needs. Hire a designer or planner to create plans that match priorities and code. Obtain permits under the 10th Edition State Building Code and schedule inspections. Hire licensed contractors with written contracts, manage phased construction, and […]
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How to Keep Multi-Family Projects on Schedule IMG
Success requires measurable phase plans, tight coordination, and proactive risk control. Set specific milestones, deliverables, budgets, and timelines for each phase. Hold regular cross-discipline meetings with agendas, assigned actions, and documented outcomes. Use BIM and real‑time tracking for clashes and progress. Rank risks and set contingencies, financial buffers, and inspection points. Prioritize experienced multifamily contractors […]
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